GRAPHIC DESIGN & ART DIRECTION
BRANDING | PRINT | DIGITAL | PHOTOGRAPHY | SHOP | CONTACT
JOHNSTONS CASHMERE
Brand and Identity
A brief set by Andrew Wolffe of GP//Wolffe, Edinburgh to create a new indentity for Johnstons of Elgin's new haute couture cashmere range. I created a contemporary paisley pattern from the Century typeface to reference the history in a modern style to represent the new direction of the brand. To envision the new identity I created a set of brand guidelines, website and shop exterior.
© Paul Saag 2010